Comparing Traditional and Digital Marketing
Digital Marketing versus Traditional Marketing is one of the most heated new age debates that people often find. While on one hand the tech heads give you the most apparent justification of overly busy digitization why online marketing clearly surpasses traditional marketing. Corporate Executives, on the other hand, functioning in conventions, would more obviously these days justify traditional marketing. Before we consider this debate further,allow us to first know very well what essentially distinguishes both.
What is Traditional Marketing?
Traditional Marketing refers back to the conventional methods of promoting a brandname. This includes newspaper ads, magazine ads, billboards, brochures, hoardings etc. Traditional marketing also includes network marketing. In its most elementary sense, Traditional marketing identifies an organized effort on endorsing one’s brand but without any attachment to online methodologies. Traditional offline media will often be the channels that brands incorporate when considering brand promotion.
The tools for Traditional Marketing are:
1.Print Marketing
- Broadcast Marketing
- Referral Marketing
- Outdoor Marketing
- Publication Marketing
Let us Look at a few examples of Traditional Marketing:
A. Vicks, a prominent brand in India invented a campaign called Touch of Care. The ad film showcased a a daughter’s relationship with your ex transgender mother. This ad film that went viral due to the actual way it the touched a chord with all the sentimentality in the audience.
B. Dove, around mid 2000s created the concept of giving away free samples with morning newspapers. This strategy truly helped the company popularize itself. This brand strategy completely worked in the company’s favour.
What is Digital Marketing?
Digital Marketing because the name suggests refers back to the marketing efforts of a brand using online channels. It refers to how a brand name handles it online reputation. Optimizing your brand forms the backbone in this case. The biggest channel is the Internet. The sub channels include websites, blogs, Social media platforms etc. Digital Marketing includes a step of intricate procedures.
The tools include:
- Facebook Marketing
- Digital Campaigns
- Search Engine Optimization
- Content Marketing
- Influencer Marketing
Let us Look at some situations of Digital Marketing:
A. Kitkat hit the big time with their influencer marketing strategy. Their challenge on Musical.ly which involved participants lip syncing for the new jingle was quite a rage. It brought great popularity to the company image of Kitkat.
B. Kellogg’s launched their digital campaign using Stranger Things on Netflix. We saw inside the series how Eleven was obsessive about Kellogg’s Eggo waffles. This online promotion that incorporated storytelling elements really brought about a string of desirable effects for the manufacturer.
Which one Should you opt for?
The market conditions are reflective from the brutal competition that prevails currently. In a situation such as this both offline and online presence count. While it really is essential to take care of effective optimization and an impressive online reputation, it really is equally vital to keep a solid offline presence.
Despite having different channels,both traditional and digital marketing are powered by similar strategies. The Marketing Mix, the backbone of the online strategy, consisting of Price,Product, Place and Promotion,is basically what adopts both traditional along with online marketing. Therefore a great online strategy should be the right blend of traditional and online marketing.While SEO, SMM, etc are wonderful ways of reaching people’s computer screens but you will find there’s world beyond that which is available from the elements of traditional marketing.
As you saw, Marketing can be quite a fix. They are services that call for expert advice and a specialist. If done properly, Marketing can have a sweeping influence which will produce a string of beneficial outcomes on your ambitious brand.